“Once upon a time…” A great storytelling framework for your writing is the Hero’s Journey. Let’s go over its steps, and where you’ll recognize it in the stories around you.

Before we jump into the greater Hero’s Journey, here’s a simple storytelling structure you can start using today.

It’s no surprise that a place like Disney cracked the code on storytelling, but what does their immersive approach have to say to those in business and marketing?

Storytelling can be one of the greatest strategies your business can employ. Today I start a series on “Storytelling in Business”: what it is, the science behind it, how to use the Hero’s Journey for your marketing, examples from the business world, and more.