Thought leadership and positioning strategy
for founders and executives seeking a sharper point of view, stronger differentiation, and messaging that actually resonates.

Thought Leadership Design Intensives • Messaging & Positioning Critiques

Inquire below

Does your company have a differentiation problem?

Founders and executives have a vision for how to transform their industry and impact customers, but many find themselves unable to stand out against their competition.

They don’t know how to differentiate themselves. They treat thought leadership as just an extension of their services and wonder why they can’t connect to customers. They hesitate to take a stand on their unique POV. And they often don’t know what ideas actually resonate with their audience.

What needs to change? Nothing. You already have everything you need: expertise, vision, knowledge. You just need to translate that into clear positioning, messaging, and thought leadership.

And that’s where I can help.

Hi! I’m Jessica A. Kent.

I help founders extract, interpret, and articulate their distinctive expertise so that they can sharpen their positioning, strengthen their thought leadership, and connect more deeply with the audiences they want to reach.

My approach draws on six years of working with founders and CEOs to extract their expertise and turn it into ghostwritten thought leadership featured on Newsweek, Fast Company, Forbes, and other publications. It’s also informed by 15 years of creating and executing content strategies for Harvard Business School, Literary Boston, and others, and by a longstanding background in literature and storytelling that shapes how I interpret and articulate ideas.

My Approach

Your expertise is stronger than the way you’re articulating it.

I’ve found in my experience that founders and executives with visionary ideas often don’t know how to articulate those ideas. They haven’t taken the time to extract that expertise or translate it into customer-facing messaging. So instead, they fall back on writing about their services alone, or resort to the same phrases or types of content everyone else in the industry is using.

Let’s get your knowledge and expertise out of your head and in front of your audience.

Extract

We start with an interview where I learn more about your background, your expertise, your passion for starting your business, your unique approach, and where you stand on topics in your industry.

Interpret

Then I interpret that expertise and unique POV to identify what will resonate with your audience and what will differentiate you in the market.

Articulate

Finally, I show you how to articulate that expertise into thought leadership, content, and sales material.

You Receive…

  • messaging that centers your unique POV

  • clear articulation of what differentiates you

  • a thought leadership strategy you can apply immediately

  • messaging frameworks for content and sales conversations

  • a more effective way to connect with your audience

  • greater confidence that your ideas are being communicated clearly

Work With Me

Thought Leadership Design Intensive

This intensive is designed to extract, interpret, and articulate your expertise into messaging and positioning that resonates more effectively with your audience. We’ll then turn that messaging into a strategy for your thought leadership, content, and sales materials that you can start applying immediately.

Process:

  • You’ll submit an intake questionnaire telling me about your current thought leadership or positioning challenges.

  • I review your outward-facing materials to see what message or POV you’re presenting to the world.

  • In a 60 minute intensive, I’ll learn more about your background, your expertise, and identify your unique POV, as well as talk through what’s working and what’s not in your current messaging.

  • I then put together a thought leadership and positioning strategy document, with refined messaging you can use in marketing and sales materials. I’ll include how to apply it to various content, along with content frameworks.

  • We’ll connect on a second call to go over the materials, and answer any remaining questions.

Rate: Starts at $3,000.

Messaging & Positioning Critique

Not yet ready for a full intensive? Start with a Messaging & Positioning Critique, and gain an outsider’s perspective on what your content is really saying.

I review your outward-facing materials and tell you what your company appears to stand for, how it’s positioning itself, and where the message is clear or getting lost. Then you’ll receive an editorial letter with the following:

  • What your messaging currently signals

  • Where differentiation is strong or unclear

  • What seems internally meaningful but externally muddy

  • Where audience resonance may be missing

Rate: Starts at $1,000.

Fill out the form below to get started!

Let’s Get Started

Fill out the form to get started on clarifying your positioning and strengthening your messaging.